Meet The HBi Collective Team
Leadership
- SPORTS TEAM: AFC Richmond
- FOOD: What's a week without nachos?
- MUSIC: Chill-Hop while making the kids lunches in the morning, 90's Rock pre-workout
- MOVIE: The Man From Snowy River 2
- HOBBIES: Forward Movement
Daniel Bizzell
CEO & President HBi Collective
The Industrial Design Guy and visionary of our next generation products and business.
- HOBBIES: Singing, Gardening, and Hiking
- FOOD: Tacos
- SPORTS TEAM: Cincinnati Reds
- MOVIE: No Way Out
- HIDDEN TALENT: Sewing
Julie Huffman
Sr. Vice President
35 years of taking care of the important stuff with the HBi Team at Plant #3.
Service & Communications
- FAVORITE SONG TO DANCE TO: Emotions by Mariah Carey
- ICE CREAM FLAVOR: Rocky Road
- OUTDOOR ACTIVITY: Hiking
- MOVIE: Bridget Jones' Diary
- SUPERHERO: Batman
Grace Roseman
Customer Service & OEM Sales Lead
Your first line of contact for all things bought and sold within our collective brands.
- HIDDEN TALENT: Cosmetology
- FAVORITE SONG TO DANCE TO: Let it Go (with her Grandkids)
- TELL ME A JOKE: Why did the tomato blush? It saw salad dressing.
- HOBBIES: Fitness, Reading, Singing, Photoraphy
Tammy Carpenter
Accounts & Processing
The white gloves that monitors the team and process for your Online Wholesale and Direct To Consumer orders.
- OUTDOOR ACTIVITY: Sitting on the beach
- MOVIE: White Christmas
- SUPERHERO: Superman
- SPORTS TEAM: Florida Gators
- GREATEST ACCOMPLISHMENT: My children
Patty Simms
Customer Service Liaison
Providing kindness and high quality service for all of our customers.
- FAVORITE OUTDOOR ACTIVITY: Beekeeping
- HOBBIES: Planking and Parkour
- HOLIDAY: Hump Day
- BOOK: Go Dog. Go! (He will ask you if you like his hat)
- PIRATE NAME: Poopdeck Pete
Charles Clark
Product Specialist
Our humble and effervescent product know-it-all. Reach out to Charles for a brand line review specialized to your company.
Operations
- SPORTS TEAM: Saints
- OUTDOOR ACTIVITY: Fishing
- PIRATE NAME: Cut Throat
- BUCKET LIST TRAVEL LOCATION: Thailand
- GREATEST ACCOMPLISHMENT: Her son
Esther Lor
Merchandizing & QC Production Lead
Providing experience and item strategies to production and our specialty customers.
- SPORTS TEAM: Duke Mens Basketball
- HIDDEN TALENT: Can talk like Stitch
- FAVORITE SONG TO DANCE TO: My Friends Over You by New Found Glory
- Spirit Animal: Scooby Doo. Yes, this counts.
- FOOD: Potatoes (precious)
Lindsey Geddings
OEM & Online Product Manager
Key to modernizing our efforts and growth in both our OEM portfolio and Omni-Channel opportunities with our digital retail and industrial partners.
- SPORTS TEAM: HOLIDAY: July 4th
- SPIRIT ANIMAL: Blue Whale
- SPORTS TEAM: East Carolina Pirates
- ICE CREAM FLAVOR: Chocolate Chip Cookie Dough
- FAVORITE SONG TO DANCE TO: Night Fever by The Bee Gees
Toby Haas
Accounts Receivable Manager
Our friendly Bounty Hunter and avid runner who will track you down, just to remind you that you over payed on your last invoice. Because all of our customers pay on-time.
- BUCKET LIST TRAVEL LOCATION: Israel, Alaska, & Australia
- FAVORITE FOOD: Indian Curry
- SPIRIT ANIMAL: Bunny
- NICKNAME: Banana
- SPORTS TEAM: Duke
Anna Holloway
Accounts Payable Manager
Self-professed Queen of the Accounting Department... surviving between the German and the Brain (aka Toby and Rhonda).
- ICE CREAM FLAVOR: Strawberry
- TELL ME A JOKE: How do trees get online? They just log on.
- PIRATE NAME: Captain Sassy Pants
- GREATEST ACCOMPLISHMENT: Keeping 3 children alive until adulthood.
Rhonda Tankersley
Controller
The Analytical brain of the accounting department.
- HOLIDAY: Thanksgiving
- ICE CREAM FLAVOR: Vanilla
- SPIRIT ANIMAL: Cat
- OUTDOOR ACTIVITY: Yard Work
- GREATEST ACCOMPLISHMENT: Having two sweet daughters
Cheryl Setzer
Accounting & Inventory Control
Receiving all work orders and making sure all product is accounted for.
Marketing, Talent, & Recruitment
- SPIRIT ANIMAL: Pig
- HIDDEN TALENT: Eating her weight in spaghetti
- NICKNAME: Danielle
- QUOTE: "It does not do well to swell on dreams and forget to live." - Albus Dumbledore
Mary Heindl
Talent Recruitment & Corporate Communications
Helping us build our next generation team, culture and product efficacy.
- Book: A Boy and His Dog at the End of the World by Charlie Fletcher
- OUTDOOR ACTIVITY: Hiking
- FAVORITE SONG TO DANCE TO: Candlelight by Relient K
- QUOTE: "That there's some good in this world, Mr. Frodo. And it's worth fighting for."- Samwise Gamgee
Kendal Coffey
Graphic Design & Content Creation
Showing the world the benefits and new features of our products through image and graphic content.
- QUOTE: The bad news is time flies. The good news is time flies.
- FOOD: Dumplings
- OUTDOOR ACTIVITY: Snowboarding
- SONG TO DANCE TO: September by Eath, Wind & Fire
- GREATEST ACCOMPLISHMENT: Graduation college with honors.
Gabe Morgan
Industrial Design [Intern]
Pioneering innovative products through creative exploration within industrial design.
- QUOTE: You miss 100% of the shots you don't take – Wayne Gretzky – Michael Scott
- HIDDEN TALENT: Playing Piano
- GREATEST ACCOMPLISHMENT: Graduating from college magna cum laude while having two part-time jobs.
- PIRATE NAME: The Hilarious Captain Val
Valeria Calcamo-Alonzo
Social Media & Marketing [Intern]
Bringing our collective brands to life through social media content with her photography skills and fashion know-how.
Production Team
- QUOTE: Work smarter, not harder.
- TELL ME A JOKE: Why did the chicken cross the road? To show the opossum it could be done.
- OUTDOOR ACTIVITY: Cycling
- MOVIE: The Good, The Bad, and The Ugly
- HIDDEN TALEN: Woodworking
Cliff Coffey
Distribution Center & Weaving Manager
A man of many hats, handling our yarn purchasing, recycling, and logistics for Hickory Brands, and of course our weaving department. Cliff brings his lifelong knowledge of the textile industry to our ever expanding team.
- SPORTS TEAM: Carolina Panthers
- FOOD: Salmon
- BUCKET LIST TRAVEL LOCATION: France
- MOVIE: The Notebook
- HOLIDAY: Christmas
Diane Eaton
Packaging Department Supervisor
Boss Lady and our honorary first Employee of the Year for her outstanding leadership and utmost dedication to her team and the company.
- HOBBIES: Working with animals
- BOOK: Call of the Wild
- NICKNAME: BiggDawg
- QUOTE: A jack of all trades is a master of none but often times better than a master of one.
BJ Ward
Braiding Department Supervisor
Our resident expert of adorable Pitbulls (and braiding, of course). BJ manages the largest department in our Plant #3 facility with great care and long time expertise.
- HOBBIE: Riding the Harley
- BOOK: Anything by Stephen King
- SPORTS TEAM: Pittsburgh Steelers
- GREATEST ACCOMPLISHMENT: Being a Mom & G-Ma
- FAVORITE SONG TO DANCE TO: Footloose by Kenny Loggins
Alice Wise
Hangtag & Pillow Pack Department Supervisor
You'd think Alice is just hangin' around the hangtag department, but no, her team is on it!
- OUTDOOR ACTIVITY: Gardening, Landscaping, & Hiking to Waterfalls
- FAVORITE SONG TO DANCE TO: Uptown Funk by Bruno Mars
- QUOTE: "What we do in life, echoes in eternity"- Maximus, Gladiator
- FOOD: French Fries & Ice Cream
Anita Picklesimer
Shipping Manager
Anita ensures all of your product is shipped out on time and handled with care.
- Damir is constantly innovating new machinery for our operations. He hopes you can plan a tour with us, so he can show what he is working on now and thinking of for the future!
Damir Softic
Facilities Maintenance Manager & Machinist
The man MacGyver strived to be. He keeps our original machinery moving and builds new ones to produce our future innovations.
Intern Alumni
- BA in Business Administration and MBA in Business Administration and Management from Lenoir Rhyne University.
- 2 Time Conference Champion for LR Bears Football Team
- Chi Alpha Sigma National Athlete Honors Society
Ricky Hardson
HBi - American Legacy® Outdoor Sales & Key Accounts Intern Alum
Our brand and product representation for the 1923 American Legacy® Brand.
- Graduated with he BBA in Management Information Systems from Lenoir-Rhyne University.
- Starting Linebacker for LR Bears Football Team.
Preston Joseph
HBi - 10 Seconds® Team Sales & Key Accounts Intern Alum
Our Man for building opportunities with consumer retail and team products.
- Working on her BA in Public Relations, Advertising, and Applied Communication and her BA in Sports Administration.
Emily Snyder
Social Media and Content Creation - Janie Brand® Intern Alum
Our hip and in-the-know intern from Chapel Hill.
- Graduated Magna Cum Laude with BA in Marketing & Business Management and MBA in Global Business from Lenoir Rhyne University.
- Captain of the LR Men's Soccer Team
- Chi Alpha Sigma National Athlete Honors Society
Victor Cascon
European Businesses Development & Team Sales Intern Alum
Key contact and outreach for our growing international business.
- GREATEST ACCOMPLISHMENT: Graduating High School with Associates degree at 17.
- BUCKET LIST TRAVEL LOCATION: Bora Bora
- SONG TO DANCE TO: Cotton Eye Joe
- MOVIE: Napoleon Dynamite
- SPIRIT ANIMAL: Dragonfly
Brooke Lawrence
Social Media & Marketing Intern Alum
Bringing a fresh perspective and marketing know-how to social media content.
- HIDDEN TALENT: Correctly guessing what side a quarter will land on (99 out of 100 times)
- SPIRIT ANIMAL: Alpaca
- ICE CREAM FLAVOR: Moose Tracks
- "Success is not final; failure is not fatal: It is the courage to continue that counts." — Winston S. Churchill
Dulcemaria Coronado-Sanchez
Social Media & Marketing Intern Alum
Sparking interest in our collective brands through social media content with fun and flair.
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