Team Page

Meet The HBi Collective Team




  • Who is Daniel?

  • SPORTS TEAM: AFC Richmond
  • FOOD: What's a week without nachos?
  • MUSIC: Chill-Hop while making the kids lunches in the morning, 90's Rock pre-workout
  • MOVIE: The Man From Snowy River 2
  • HOBBIES: Forward Movement

    Daniel Bizzell

    CEO & President, HBi Collective

    The Industrial Design Guy and visionary of our next generation products and business.

    Service & Communications

    • Who is Tammy?

    • HIDDEN TALENT: Cosmetology
    • FAVORITE SONG TO DANCE TO: Let it Go (with her Grandkids)
    • TELL ME A JOKE: Why did the tomato blush? It saw salad dressing.
    • HOBBIES: Fitness, Reading, Singing, Photography

      Tammy Carpenter

      Accounts & Processing

      The white gloves that monitors the team and process for your Online Wholesale and Direct To Consumer orders.

      • Who is Kendal?

      • Book: A Boy and His Dog at the End of the World by Charlie Fletcher
      • OUTDOOR ACTIVITY: Hiking
      • FAVORITE SONG TO DANCE TO: Candlelight by Relient K
      • QUOTE: "That there's some good in this world, Mr. Frodo. And it's worth fighting for."- Samwise Gamgee

        Kendal Coffey

        Graphic Design & Content Creation

        Showing the world the benefits and new features of our products through image and graphic content.

        • Who is Tristan?

        • SPORTS TEAM: Detroit Lions
        • GREATEST ACCOMPLISHMENT: Presidential Service Award
        • FAVORITE BOOK: The Last of the Mohicans
        • NICKNAME: T

          Tristan Varney

          Inside Sales Lead, Specialty Accounts


          Needing a personalized service for you and your customers? We give you Tristan, our field sport athlete and product guru.

          • Who is Dan?

          • HIDDEN TALENT: Black Belt in Karate… in 4th grade!
          • SPIRIT ANIMAL: Alligator
          • FAVORITE QUOTE: "I don't stop when I'm tired, I stop when I'm done"- David Goggins
          • FAVORITE FOOD: Sushi

            Dan O'Dell

            Business Development Apprentice


            Our in-house Pro Triathlete, bringing you the latest and greatest in athletic gear and accessories.

            • Who is Jack?

            • FAVORITE MOVIE: Shawshank Redemption
            • HIDDEN TALENT: I have my Professional Triathlete License.
            • TELL ME A JOKE: Why couldn't the bike stand up on it's own? Because it was two-tired.
            • FAVORITE FOOD: Smash Burger
            • PIRATE NAME: Jack Sparrow

              Jack DeWeerdt

              Specialty Account Sales


              With a run specialty, triathlon, and multisport background, Jack is excited to further establish HBI’s specialty accounts across the US. All while representing the HBI team on the race course as a USA triathlon pro.

              • Who is Emily?

              • FAVORITE MOVIE: The Notebook
              • SPIRIT ANIMAL: Butterfly
              • FAVORITE QUOTE: "In three words, I can sum up everything I've learned about life: it goes on."- Robert Frost
              • FAVORITE SPORTS TEAM: Boston Celtics

                Emily Buie

                Intern- Graphic Design


                As a designer, Emily strives to make positive connections between the consumer and the product they are buying. By staying up to date with current design trends, she catches people’s attention and makes them more interested in what the product has to offer. Aka, Emily's on it.

                • Who is Jackson?

                • BUCKET LIST TRAVEL LOCATION: Greece
                • FAVORITE SUPER HERO: Iron Man
                • FAVORITE ICE CREAM: Cookie Dough
                • FAVORITE MOVIE: Saving Private Ryan

                  Jackson Roberts

                  Intern- Marketing & Videography


                  Jackson is known around here for his basketball videography, love of running and hiking, as well as being a Tar Heels super fan.


                  • Who is Esther?

                  • SPORTS TEAM: Saints
                  • OUTDOOR ACTIVITY: Fishing
                  • PIRATE NAME: Cut Throat
                  • BUCKET LIST TRAVEL LOCATION: Thailand
                  • GREATEST ACCOMPLISHMENT: Her son

                    Esther Lor

                    Plant Foreman

                    Utilizing years of production expertise to keep lead times low, communication high, our employees safe, and our customers happy.

                    • Who is Grace?

                    • FAVORITE SONG TO DANCE TO: Emotions by Mariah Carey
                    • ICE CREAM FLAVOR: Rocky Road
                    • OUTDOOR ACTIVITY: Hiking
                    • MOVIE: Bridget Jones' Diary
                    • SUPERHERO: Batman

                      Grace Roseman

                      Supply Chain & Purchasing Lead

                      Keeping us stocked up to fulfill your orders faster. And our specialist of all things Taylor Swift.

                      • Who is Lindsey?

                      • SPORTS TEAM: Duke Mens Basketball
                      • HIDDEN TALENT: Can talk like Stitch
                      • FAVORITE SONG TO DANCE TO: My Friends Over You by New Found Glory
                      • SPIRIT ANIMAL: Scooby Doo. Yes, this counts.
                      • FOOD: Potatoes (precious)

                        Lindsey Geddings

                        OEM & Online Product Manager

                        Key to modernizing our efforts and growth in both our OEM portfolio and Omni-Channel opportunities with our digital retail and industrial partners.

                        • Who is Rhonda?

                        • ICE CREAM FLAVOR: Strawberry
                        • TELL ME A JOKE: How do trees get online? They just log on.
                        • PIRATE NAME: Captain Sassy Pants
                        • GREATEST ACCOMPLISHMENT: Keeping 3 children alive until adulthood.

                          Rhonda Tankersley


                          The Analytical brain of the accounting department.

                          • Who is Anna?

                          • HOBBIES: Reading, Quilting
                          • FAVORITE MOVIE: The Shawshank Redemption
                          • TELL ME A JOKE: Some people eat snails… they must not eat fast food.
                          • SPORTS TEAM: Duke
                          • SPIRIT ANIMAL: Bunny

                            Anna Holloway

                            Accounts Payable

                            The bubbliest member of our team by far who's always ready to help.

                            • Who is Cheryl?

                            • HOLIDAY: Thanksgiving
                            • ICE CREAM FLAVOR: Vanilla
                            • SPIRIT ANIMAL: Cat
                            • OUTDOOR ACTIVITY: Yard Work
                            • GREATEST ACCOMPLISHMENT: Having two sweet daughters

                              Cheryl Setzer

                              Accounting & Inventory Control

                              Receiving all work orders and making sure all product is accounted for.

                              Production Team

                              • Who is Cliff?

                              • QUOTE: Work smarter, not harder.
                              • TELL ME A JOKE: Why did the chicken cross the road? To show the opossum it could be done.
                              • OUTDOOR ACTIVITY: Cycling
                              • MOVIE: The Good, The Bad, and The Ugly
                              • HIDDEN TALEN: Woodworking

                                Cliff Coffey

                                Distribution Center & Weaving Manager

                                A man of many hats, handling our yarn purchasing, recycling, and logistics for Hickory Brands, and of course our weaving department. Cliff brings his lifelong knowledge of the textile industry to our ever expanding team.

                                • Who is Diane?

                                • SPORTS TEAM: Carolina Panthers
                                • FOOD: Salmon
                                • BUCKET LIST TRAVEL LOCATION: France
                                • MOVIE: The Notebook
                                • HOLIDAY: Christmas

                                  Diane Eaton

                                  Packaging Department Supervisor

                                  Boss Lady and our honorary first Employee of the Year for her outstanding leadership and utmost dedication to her team and the company.

                                  • Who is BJ?

                                  • HOBBIES: Working with animals
                                  • BOOK: Call of the Wild
                                  • NICKNAME: BiggDawg
                                  • QUOTE: A jack of all trades is a master of none but often times better than a master of one.

                                    BJ Ward

                                    Braiding Department Supervisor

                                    Our resident expert of adorable Pitbulls (and braiding, of course). BJ manages the largest department in our Plant #3 facility with great care and long time expertise.

                                    • Who is Anita?

                                    • OUTDOOR ACTIVITY: Gardening, Landscaping, & Hiking to Waterfalls
                                    • FAVORITE SONG TO DANCE TO: Uptown Funk by Bruno Mars
                                    • QUOTE: "What we do in life, echoes in eternity"- Maximus, Gladiator
                                    • FOOD: French Fries & Ice Cream

                                      Anita Picklesimer

                                      Shipping Manager

                                      Anita ensures all of your product is shipped out on time and handled with care.

                                      • Who is Damir?

                                      • Damir is constantly innovating new machinery for our operations. He hopes you can plan a tour with us, so he can show what he is working on now and thinking of for the future!

                                        Damir Softic

                                        Facilities Maintenance Manager & Machinist

                                        The man MacGyver strived to be. He keeps our original machinery moving and builds new ones to produce our future innovations.

                                        Intern Alumni

                                        • Who is Ricky?

                                        • BA in Business Administration and MBA in Business Administration and Management from Lenoir Rhyne University.
                                        • 2 Time Conference Champion for LR Bears Football Team.
                                        • Chi Alpha Sigma National Athlete Honors Society.

                                        Ricky Hardson

                                        HBi - American Legacy® Outdoor Sales & Key Accounts Intern Alum

                                        Our brand and product representation for the 1923 American Legacy® Brand.

                                        • Who is Preston?

                                        • Graduated with he BBA in Management Information Systems from Lenoir-Rhyne University.
                                        • Starting Linebacker for LR Bears Football Team.

                                        Preston Joseph

                                        HBi - 10 Seconds® Team Sales & Key Accounts Intern Alum

                                        Our Man for building opportunities with consumer retail and team products.

                                        • Who is Emily?

                                        • Working on her BA in Public Relations, Advertising, and Applied Communication and her BA in Sports Administration.

                                        Emily Snyder

                                        Social Media and Content Creation - Janie Brand® Intern Alum

                                        Our hip and in-the-know intern from Chapel Hill.

                                        • Who is Victor?

                                        • Graduated Magna Cum Laude with BA in Marketing & Business Management and MBA in Global Business from Lenoir Rhyne University. Chi Alpha Sigma National Athlete Honors Society.
                                        • LRU Men's Soccer Team Captain.

                                        Victor Cascon

                                        European Businesses Development & Team Sales Intern Alum

                                        Key contact and outreach for our growing international business.

                                        • Who is Brooke?

                                        • GREATEST ACCOMPLISHMENT: Graduating High School with Associates degree at 17.
                                        • BUCKET LIST TRAVEL LOCATION: Bora Bora
                                        • SONG TO DANCE TO: Cotton Eye Joe
                                        • MOVIE: Napoleon Dynamite
                                        • SPIRIT ANIMAL: Dragonfly

                                        Brooke Lawrence

                                        Social Media & Marketing Intern Alum

                                        Bringing a fresh perspective and marketing know-how to social media content.

                                        • Who is Dulcemaria?

                                        • HIDDEN TALENT: Correctly guessing what side a quarter will land on (99 out of 100 times)
                                        • SPIRIT ANIMAL: Alpaca
                                        • ICE CREAM FLAVOR: Moose Tracks
                                        • "Success is not final; failure is not fatal: It is the courage to continue that counts." — Winston S. Churchill

                                        Dulcemaria Coronado-Sanchez

                                        Social Media & Marketing Intern Alum

                                        Sparking interest in our collective brands through social media content with fun and flair.

                                        • Who is Gabe?

                                        • QUOTE: The bad news is time flies. The good news is time flies.
                                        • FOOD: Dumplings
                                        • OUTDOOR ACTIVITY: Snowboarding
                                        • SONG TO DANCE TO: September by Eath, Wind & Fire
                                        • GREATEST ACCOMPLISHMENT: Graduation college with honors.

                                        Gabe Morgan

                                        Industrial Design Intern Alum

                                        Pioneering innovative products through creative exploration within industrial design.

                                        • Who is Valeria?

                                        • QUOTE: You miss 100% of the shots you don't take – Wayne Gretzky – Michael Scott
                                        • HIDDEN TALENT: Playing Piano
                                        • GREATEST ACCOMPLISHMENT: Graduating from college magna cum laude while having two part-time jobs.
                                        • PIRATE NAME: The Hilarious Captain Val

                                        Valeria Calcamo Alonzo

                                        Social Media & Marketing Intern Alum

                                        Bringing our collective brands to life through social media content with her photography skills and fashion know-how.

                                        • Who is Nanette?

                                        • GREATEST ACCOMPLISHMENT: NCAA National Champion
                                        • SPIRIT ANIMAL: Turtle
                                        • QUOTE: You cannot control the wind, but you can direct the sail.
                                        • PIRATE NAME: Danish Viking
                                        • HIDDEN TALENT: Can crush a Military Pentathalon

                                          Nanette Nikolajsen

                                          Business Development, 2WiN Intern Alum

                                          Our in-house NCAA National Triathlete Champion is bringing her performance apparel knowledge to help launch 2WiN to the finish line.

                                          • Who is Juan?

                                          • FAVORITE SONG TO DANCE TO: Macarena
                                          • BUCKET LIST TRAVEL LOCATION: Cancun, Mallorca, & Greece
                                          • OUTDOOR ACTIVITY: Soccer
                                          • FOOD: Sushi
                                          • GREATEST ACCOMPLISHMENT: SAC Champion

                                            Juan Basabe

                                            Marketing & Collaboratives Intern Alum

                                            Digging into trends and our company heritage with the HBi Marketing Team to spread brand awareness through social media campaigns and our 100 Days to 100 Years Countdown.

                                            • Who is Nick?

                                            • FAVORITE SUPER HERO: The Flash
                                            • BUCKET LIST TRAVEL LOCATION: Iceland
                                            • FAVORITE SONG TO DANCE TO: Anything by Michael Jackson
                                            • ICE CREAM FLAVOR: Orange Sherbert
                                            • FAVORITE HOLIDAY: Thanksgiving

                                              Nick Enriques

                                              Track & Field Marketing and Sales Intern Alum

                                              Combining athletic experience and marketing know-how to connect with track-and-field community and beyond.

                                              • Who is Alicia?

                                              • GREATEST ACCOMPLISHMENT: SAC first team double
                                              • OUTDOOR ACTIVITY: Tennis, Soccer, Hiking
                                              • FAVORITE SONG TO DANCE TO: Kan inte gå - bolaget
                                              • TELL ME A JOKE: What is fast, loud, and crunchy? A rocket chip.
                                              • SPIRIT ANIMAL: Eagle

                                                Alicia Wahlberg

                                                Court & Club International Marketing and Sales Intern Alum


                                                • Who is Anne-Marie?

                                                • FAVORITE BOOK: Little Women
                                                • NICKNAME: Tiny
                                                • FAVORITE SUPER HERO: Batman
                                                • GREATEST ACCOMPLISHMENT: Making it to 21 y.o. with no car wrecks
                                                • FAVORITE FOOD: Apple Pie

                                                  Anne-Marie Frye

                                                  Corporate Communications & Public Relations Intern Alum

                                                  Bringing third-generation textile knowledge to communicate our new products to new markets.

                                                  • Who is Jason?

                                                  • OUTDOOR ACTIVITY: Kayaking & Hiking
                                                  • HOBBIES: Photography, Ceramics, and Woodworking
                                                  • BUCKET LIST TRAVEL LOCATION: Croatia and Fiji
                                                  • QUOTE: When we hit our lowest point, we are open to the greatest change.- Aang, Avatar: The Last Airbender

                                                    Jason Liu

                                                    Industrial Design & OEM Partnerships Intern Alum


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